The process of wiping an iPhone back to out-of-box state. On a regular iPhone, erase removes everything and gives a fresh start. On a supervised iPhone enrolled via DEP, erase also removes user data but keeps the device bound to our MDM — meaning the "fresh start" starts with automatic re-supervision.
Related terms
This term is connected to the broader supervised iPhone ecosystem. See the [full glossary](/glossary/) or return to [how it works](/how-it-works) for context.